DR. RUSSELL SCHIERLING
  • HOME
  • BLOG
  • WE HELP...
    • CHRONIC NECK & BACK PAIN
    • HEADACHES
    • TENDINITIS / TENDINOSIS
    • SHOULDER PROBLEMS / ROTATOR CUFF
    • OSGOOD SCHLATTER'S SYNDROME
    • PIRIFORMIS SYNDROME / CHRONIC BUTT PAIN
    • BURSITIS
    • PULLED MUSCLES / TORN MUSCLES / MUSCLE STRAINS
    • DEGENERATIVE OSTEOARTHRITIS / PROPRIOCEPTIVE LOSS
    • PLANTAR FASCIITIS
    • SHIN SPLINTS
    • MYSTERY PAIN
    • T.M.J. / T.M.D.
    • THORACIC OUTLET SYNDROME -- TOS
    • POST-SURGICAL PAIN
    • CARPAL TUNNEL SYNDROME
    • DeQUERVAIN'S SYNDROME
    • FIBROMYALGIA
    • ILLIOTIBIAL BAND (ITB) SYNDROME
    • PATELLAR TRACKING SYNDROME / PATTELO-FEMORAL PAIN SYNDROME
    • CHRONIC ANKLE SPRAINS
    • DUPUYTREN'S CONTRACTURE
    • SKULL PAIN
    • SPORTS INJURIES
    • RIB TISSUE PAIN
    • INJURED LIGAMENTS
    • WHIPLASH TYPE INJURIES
    • CHRONIC TRIGGER POINTS
    • MIGRAINE HEADACHES
  • TESTIMONIALS
  • SERVICES
    • WHAT IS CHIROPRACTIC?
    • WHOLE FOOD NUTRITION >
      • PHARMACEUTICAL GRADE FISH OIL
      • HSO PROBIOTICS
      • LIGAPLEX
    • SCAR TISSUE REMODELING >
      • BEST NUTRITIONAL SUPPLEMENTS FOR SCAR TISSUE REMODELING
      • PICTURE PAGE
      • THE COLLAGEN "SUPER PAGE"
      • BEST STRETCHES PAGE
    • SPINAL DECOMPRESSION THERAPY
    • COLD LASER THERAPY
  • CHRONIC PAIN
  • FASCIA
  • TENDINOSIS
    • ROTATOR CUFF TENDINOSIS
    • SUPRASPINATUS TENDINOSIS
    • TRICEP TENDINOSIS
    • BICEP TENDINOSIS
    • LATERAL EPICONDYLITIS / TENNIS ELBOW
    • MEDIAL EPICONDYLITIS / GOLFER'S ELBOW
    • WRIST / FOREARM FLEXOR TENDINOSIS
    • WRIST / FOREARM EXTENSOR TENDINOSIS
    • THUMB TENDINOSIS / DEQUERVAIN'S SYNDROME
    • GROIN / HIP ADDUCTOR TENDINOSIS
    • HIP FLEXOR TENDINOSIS
    • PIRIFORMIS TENDINOSIS / PIRIFORMIS SYNDROME
    • SPINAL TENDINOSIS
    • KNEE TENDINOSIS
    • QUADRICEPS / PATELLAR TENDINOSIS
    • HAMSTRING TENDINOSIS
    • ACHILLES TENDINOSIS
    • ANKLE TENDINOSIS
    • ANTERIOR TIBIAL TENDINOSIS
    • POSTERIOR TIBIAL TENDINOSIS
    • APONEUROSIS / APONEUROTICA TENDINOSIS
  • FAQ
    • FAQ: SCAR TISSUE REMODELING
  • ABOUT / CONTACT
  • NEW

3/20/2013

HOW YOUR DOCTORS CHOOSE YOUR MEDICATIONS

0 Comments

Read Now
 

HOW DOES YOUR DOCTOR CHOOSE WHICH MEDICATION(S) TO PRESCRIBE?
THE ANSWER MIGHT SURPRISE YOU

Choosing your Doctor
Harris Polls have been around since the early 1960's.  Although not quite as famous as the Gallup Polls, Harris Interactive (a publicly traded corporation) is nonetheless well-known in the world of online polling.  Unlike Gallup, they are strictly a market-based research entity, designed to collect information that helps companies figure out how to better sell their products.  Recently, The Harris Poll Physician Pulse Study quizzed practicing doctors concerning their prescribing habits by using something they call the "Trust Index".   The Trust Index measures the five key components of the doctor-patient relationship, and is said to be, "highly predictive" of physician's prescription habits and intent.  What did the study (released in January of this year) have to say about the relationship between Physician Trust and prescription habits?
Trust Drives Business.  The reason for the study's focus on trust is that brands associated with high levels of trust are more likely to be endorsed, recommended, and prescribed by physicians. And when it comes to driving trust, emotional connection, relationships with sales representatives, and perceptions of the pharmaceutical company or companies backing the product can be just as influential factors as the attributes of the product itself.
Trust drives business is a truism.  Everyone who has ever been in business for themselves realizes this in a hurry ----- or else they end up in bankruptcy court.  When it comes to the Pharmaceutical Industry, we would have to assume that this trust is built on a solid foundation.  In fact, I think that most of us would assume that our "trust" in certain drugs would be largely based on things like effectiveness, safety, research, past success, etc.  This would certainly be true in a perfect world.    Unfortunately, if you have been following my blog for very long, you may realize better than most how untrue this really is most of the time (HERE).  It's like Andre Aggasi used to say as he touted Cannon cameras, "Image is everything".  Joe Vorrasi, the Senior Vice President of Healthcare Research for Harris Interactive (The Harris Poll), quantified this idea by telling us just how important image is in selling pharmaceuticals.
"Our research clearly demonstrates that trust is about much more than efficacy alone. The importance of the emotional component is further borne out by the consistency with which the study's trust leaders are shown to distinguish themselves on emotional measures in addition to functional ones."
There you have it folks.  From the very words of the Harris Poll, it would seem that the most important factor for building trust is emotion.  And if you do not think that Wall Street's advertising companies do not know how to elicit emotional responses with their ads, you are kidding yourself.   For Pete's sake, there are people who watch the Super Bowl just for the ads!

The "trust-us" advertising flyers that the drug reps put in physician's hands on a daily basis are geared toward creating an emotional response.  And the drug reps themselves?  They're not flunkies.  They are salespeople who have received extensive training in the art of marketing, selling, and SCHMOOZING.  Although you may not like hearing how your doctor chose the drugs he / she prescribed you, just realize that it probably had nothing to do with any research they did for themselves.  There is simply not enough hours in the day --- and way to many drugs to even try to keep up with it all.  So doctors trust the flyers and the drug reps.  And you trust your doctors.   And it's all reinforced by the commercials you see on TV and read in Woman's Day or AARP.  It kind of reminds me of a study that I saw about 20 years ago that I refer to as the Dove Soap Study.

The study itself had nothing whatsoever to do with Dove Soap, but if you have ever seen a bar of Dove, it is advertised as being 99 44/100 pure.  The research I saw said that once a doctor graduates from medical school, about 99.44% of what they learn about drugs for the rest of their careers comes as the direct result of what they were given or told by a drug rep.  Although the internet has, by its very nature, lowered this number, the current research still tells us that doctors are choosing your drugs based mostly on emotion.  This all begs the question of whether or not we can we trust Big Pharma?  Suuuuuuurrrrre we can.  We can trust them to lie, cheat, and work the system to their advantage (see first link in post).  How big is this problem here in America?

Just one short month ago, JAMA (Journal of the American Medical Association) felt it necessary to publish an article called Restoring Confidence in the Pharmaceutical Industry.  The stated purpose of the article was, "to help restore credibility and trust in their sponsored research".  Why would the Medical Community feel a need to come to the rescue of Big Pharma?  Think about it for a moment.  Take away the drugs, and what does the medical community have to offer you?  Surgery?   Yay.   Dietary Recommendations?  I DON'T THINK SO.   Scary isn't it?

Listen up folks; with billions of dollars at stake for each and every major player in the Pharmaceutical Industry, there is not a prayer in the world you are going to see this situation improve.  I have shown you repeatedly that blatant lying, misrepresenting research, and conflict-of-interest are now the norm.  And the multi-billion dollar fines now being handed out because of this behavior?  They are simply the price of doing business.  Here are a few excerpts, cherry-picked from the JAMA article.
Lack of trust in the pharmaceutical industry threatens the future of biomedical research....  We have had discussions with leaders of the pharmaceutical industry about concerns they have regarding the erosion of trust in their companies. We also have had discussions with academic leaders and leading scientists about ways to improve the reputation of pharmaceutical industry research and have participated in initiatives to harmonize reporting by physicians, investigators, and others who have financial relationships with industry and other conflicts of interest.  Numerous high-profile reports involving some of the world's largest and previously most well-respected companies have detailed serious concerns about manipulation and misrepresentation of data from industry-sponsored research....   Voluntarily limiting direct-to-consumer advertising until postmarketing studies are completed would send an important signal that pharmaceutical companies are prioritizing patient safety.
But is this last step really going to happen "voluntarily"?   Not on your life!  I will never forget the initial advertising campaign for the launch of the HEARTBURN drug, Nexium.  The ads purposefully did not reveal what the drug was supposed to be taken for, but simply told us over and over again that "The purple pill is coming, the purple pill is coming --- ask your doctor if the purple pill is right for you."  No; with hundreds of billions of dollars at stake, and a daily advertising budget of tens of millions of dollars (the August 2012 issue of BMJ said that drug companies are spending nearly 20 times more on advertising than R&D), we can not count on change from Big Pharma ----- unless it's change for the worse.  This is why I have been telling you that it is all up to you.  If you do not take care of your own health (HERE), you will be viewed as a giant dollar sign to the Medical / Pharmaceutical Industry

Share

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

Details
    Russell Schierling

    Dr. Schierling completed four years of Kansas State University's five-year Nutrition / Exercise Physiology Program before deciding on a career in Chiropractic.  He graduated from Logan Chiropractic College in 1991, and has run a busy clinic in Mountain View, Missouri ever since.  He and his wife Amy have four children (three daughters and a son).

      NEWSLETTER

    Subscribe to Newsletter

    RSS Feed

    BLOG ARCHIVES

    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011

    Picture
    Chronic Pain
    Picture

    BLOG CATEGORIES

    All
    Addictive Carbs
    Adhd
    Adrenal Fatigue
    Aging Gracefully
    Allergies
    Anemia
    Antibiotics
    Apex Energetics
    Arthritis
    Aspartame
    Aspirin
    Asthma
    Atstill
    Autismvaccines
    Autoimmunity
    Beta Blockers
    B.J. Palmer
    Blood Sugar
    Brain Based Therapy
    Breakfast
    Breast Cancer
    Bursitis
    Cancer
    Candida
    Can You Help
    Cardio Or Strength
    Carpal-tunnel-syndrome
    Case Histories
    Cheat Days
    Chiropractic Miracles
    Cholesterol
    Christianity
    Chronic Pain
    Cold Laser Therapy
    Colic
    Core
    Corticosteroid Injection
    Coughs
    Current River
    Dangerous Foods
    Death By Medicine
    Degenerative Disc
    Degenerative Joint Disease
    Depression
    Dequervains Syndrome
    Diet Soda
    Drug Culture
    D's Of Chronic Pain
    Dysbiosis
    Ear Infections
    Elimination Diet
    Endocrine System
    Erectile Dysfunction
    Estrogen Dominance
    Ethiopian Adoption
    Evidence Based Medicine
    Evolution
    Ewot
    Face Pain
    Facet Syndrome
    Fascia Disease
    Fascial Adhesions
    Fever
    Fibromyalgia
    Fish Oil
    Flu Shots
    Football Concussions
    Functional-neurology
    Functional-problems-vs-pathology
    Geriatrics
    Gl1800
    Gluten
    Gluten Cross Reactivity
    Gout
    Gut Health
    Gym Equipment
    Headaches
    Health Pharisees
    Healthy Children
    Herniated Disc
    Hfcs
    H Pylori
    Hypertension
    Ice Or Heat
    Infertility
    Inflammation
    Inversion Tables
    Jacks Fork River
    Junk Food
    Ketogenic Diet
    Kettlebell
    Knee Pain
    Leaky Gut Syndrome
    Ligaments
    Low Carb
    Medical Merrygoround
    Migraine Headaches
    Mold
    Mri Overuse
    Msg
    Muscle-strains
    Narcotics
    Neck Pain
    Neuropathy
    Number One Health Problem
    Nutrition
    Obesity
    Osgood Schlatter
    Osteoporosis
    Oxygen
    Paleo Diet
    Parasites
    Pcos
    Piriformis Syndrome
    Platelet Rich Therapy
    Post Surgical Scarring
    Posture
    Prostate Cancer
    Re Invent Yourself
    Rib And Chest Pain
    Rotator Cuff
    Royal Lee
    Salt
    Scar Tissue Removal
    School Lunch
    Sciatica
    Setting Goals
    Sexual Dysfunction
    Shingles
    Shoulder Dislocation
    Shoulder Impingement
    Shoulder Pain
    Shoulder-separation
    Sleeping Pills Kill
    Smoking
    Soccer Headers
    Soda Pop
    Spanking
    Spinal Decompression
    Spinal Stenosis
    Spinal Surgery
    Standard Process
    Statin Drugs
    Stay Or Go
    Stool Transplant
    Stretching Post Treatment
    Sugar
    Sympathetic Dominance
    Sympathetic-dominance
    Systemic Illness
    Systemic-inflammation
    Tendinosis
    Tendinosis Treatment
    Tensegrity And Fascia
    The Big Four
    Thoracic Outlet Syndrome
    Thyroid Epidemic
    Tissue Remodeling
    Trans Fats
    Treatment Diary
    Trigger Points
    Unhealthy-doctors
    Universal Cure
    Vaccinations
    Vertigo
    Video Testimonials
    Weight Loss
    Whiplash
    Whole Body Vibration
    Winsor Autopsies

    RSS Feed

Picture
Copyright © 2020 Destroy Chronic Pain / Doctor Russell Schierling / Schierling Chiropractic, LLC. All rights reserved.
HOME   /   BLOG   /   WE HELP....   /   TESTIMONIALS   /   SERVICES   /   FASCIAL ADHESIONS   /   TENDINOSIS   /   FAQ   /   ABOUT US   /   CONTACT   
  • HOME
  • BLOG
  • WE HELP...
    • CHRONIC NECK & BACK PAIN
    • HEADACHES
    • TENDINITIS / TENDINOSIS
    • SHOULDER PROBLEMS / ROTATOR CUFF
    • OSGOOD SCHLATTER'S SYNDROME
    • PIRIFORMIS SYNDROME / CHRONIC BUTT PAIN
    • BURSITIS
    • PULLED MUSCLES / TORN MUSCLES / MUSCLE STRAINS
    • DEGENERATIVE OSTEOARTHRITIS / PROPRIOCEPTIVE LOSS
    • PLANTAR FASCIITIS
    • SHIN SPLINTS
    • MYSTERY PAIN
    • T.M.J. / T.M.D.
    • THORACIC OUTLET SYNDROME -- TOS
    • POST-SURGICAL PAIN
    • CARPAL TUNNEL SYNDROME
    • DeQUERVAIN'S SYNDROME
    • FIBROMYALGIA
    • ILLIOTIBIAL BAND (ITB) SYNDROME
    • PATELLAR TRACKING SYNDROME / PATTELO-FEMORAL PAIN SYNDROME
    • CHRONIC ANKLE SPRAINS
    • DUPUYTREN'S CONTRACTURE
    • SKULL PAIN
    • SPORTS INJURIES
    • RIB TISSUE PAIN
    • INJURED LIGAMENTS
    • WHIPLASH TYPE INJURIES
    • CHRONIC TRIGGER POINTS
    • MIGRAINE HEADACHES
  • TESTIMONIALS
  • SERVICES
    • WHAT IS CHIROPRACTIC?
    • WHOLE FOOD NUTRITION >
      • PHARMACEUTICAL GRADE FISH OIL
      • HSO PROBIOTICS
      • LIGAPLEX
    • SCAR TISSUE REMODELING >
      • BEST NUTRITIONAL SUPPLEMENTS FOR SCAR TISSUE REMODELING
      • PICTURE PAGE
      • THE COLLAGEN "SUPER PAGE"
      • BEST STRETCHES PAGE
    • SPINAL DECOMPRESSION THERAPY
    • COLD LASER THERAPY
  • CHRONIC PAIN
  • FASCIA
  • TENDINOSIS
    • ROTATOR CUFF TENDINOSIS
    • SUPRASPINATUS TENDINOSIS
    • TRICEP TENDINOSIS
    • BICEP TENDINOSIS
    • LATERAL EPICONDYLITIS / TENNIS ELBOW
    • MEDIAL EPICONDYLITIS / GOLFER'S ELBOW
    • WRIST / FOREARM FLEXOR TENDINOSIS
    • WRIST / FOREARM EXTENSOR TENDINOSIS
    • THUMB TENDINOSIS / DEQUERVAIN'S SYNDROME
    • GROIN / HIP ADDUCTOR TENDINOSIS
    • HIP FLEXOR TENDINOSIS
    • PIRIFORMIS TENDINOSIS / PIRIFORMIS SYNDROME
    • SPINAL TENDINOSIS
    • KNEE TENDINOSIS
    • QUADRICEPS / PATELLAR TENDINOSIS
    • HAMSTRING TENDINOSIS
    • ACHILLES TENDINOSIS
    • ANKLE TENDINOSIS
    • ANTERIOR TIBIAL TENDINOSIS
    • POSTERIOR TIBIAL TENDINOSIS
    • APONEUROSIS / APONEUROTICA TENDINOSIS
  • FAQ
    • FAQ: SCAR TISSUE REMODELING
  • ABOUT / CONTACT
  • NEW